I live in Austin, Texas and people here love the Texas Longhorns. Everywhere I go.....Wal-Mart, HEB, Wal-Greens, etc.....there's U.T. gear for sale, and there's a good chance when out in public, you'll see someone wearing a Longhorn shirt and/or hat.
I'm curious to know if it's the same deal in Boston for the Celtics. Like if I were to walk into a random store, would there be a section without a lot of Celtic related items for sale? And is it pretty common to see people wearing Celtic shirts or hats?

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